[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.skinbook.cz\/jake-zvlastnosti-ma-pr-clanek\/#Article","mainEntityOfPage":"https:\/\/www.skinbook.cz\/jake-zvlastnosti-ma-pr-clanek\/","headline":"Jak\u00e9 zvl\u00e1\u0161tnosti m\u00e1 PR \u010dl\u00e1nek","name":"Jak\u00e9 zvl\u00e1\u0161tnosti m\u00e1 PR \u010dl\u00e1nek","description":"Asi ka\u017ed\u00fd z n\u00e1s m\u00e1 sv\u00e9 obl\u00edben\u00e9 noviny \u010di \u010dasopis. A\u010dkoliv je dnes naprost\u00e1 v\u011bt\u0161ina informac\u00ed snadno dostupn\u00e1 na internetu, nelze pop\u0159\u00edt, \u017ee klasick\u00e9 pap\u00edrov\u00e9 tiskoviny maj\u00ed sv\u00e9 kouzlo. Av\u0161ak ani zde se nevyhneme reklam\u011b. Ta m\u016f\u017ee m\u00edt mnoho nejr\u016fzn\u011bj\u0161\u00edch podob, od klasick\u00fdch inzer\u00e1t\u016f, kter\u00e9 v\u011bt\u0161inou p\u0159eskakujeme, a\u017e po ty skryt\u011bj\u0161\u00ed. A pr\u00e1v\u011b mezi tento...","datePublished":"2020-05-18","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.skinbook.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.skinbook.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e0a4ee3123bc6cda06472cb29cefd2abfa18c894e6c63b3d8bc84df8da10f637?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e0a4ee3123bc6cda06472cb29cefd2abfa18c894e6c63b3d8bc84df8da10f637?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"skinbook.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.skinbook.cz\/wp-content\/uploads\/clanek3_1.jpg","url":"https:\/\/www.skinbook.cz\/wp-content\/uploads\/clanek3_1.jpg","height":0,"width":0},"url":"https:\/\/www.skinbook.cz\/jake-zvlastnosti-ma-pr-clanek\/","about":["Byznys"],"wordCount":446,"articleBody":"   Asi ka\u017ed\u00fd z n\u00e1s m\u00e1 sv\u00e9 obl\u00edben\u00e9 noviny \u010di \u010dasopis. A\u010dkoliv je dnes naprost\u00e1 v\u011bt\u0161ina informac\u00ed snadno dostupn\u00e1 na internetu, nelze pop\u0159\u00edt, \u017ee klasick\u00e9 pap\u00edrov\u00e9 tiskoviny maj\u00ed sv\u00e9 kouzlo. Av\u0161ak ani zde se nevyhneme reklam\u011b.Ta m\u016f\u017ee m\u00edt mnoho nejr\u016fzn\u011bj\u0161\u00edch podob, od klasick\u00fdch inzer\u00e1t\u016f, kter\u00e9 v\u011bt\u0161inou p\u0159eskakujeme, a\u017e po ty skryt\u011bj\u0161\u00ed. A pr\u00e1v\u011b mezi tento druh\u00fd typ lze za\u0159adit i PR \u010dl\u00e1nek. O co se jedn\u00e1?Ve sv\u00e9 podstat\u011b jde o reklamu, kter\u00e1 se na prvn\u00ed pohled tv\u00e1\u0159\u00ed jako b\u011b\u017en\u00e1 \u010dl\u00e1nek, jako norm\u00e1ln\u00ed sou\u010d\u00e1st \u010dasopisu. Ano, mus\u00ed b\u00fdt ozna\u010dena slovy \u201epublic relations\u201c, av\u0161ak nen\u00ed specifikov\u00e1no, jak jasn\u00e9 toto ozna\u010den\u00ed mus\u00ed b\u00fdt. Nen\u00ed proto divu, \u017ee tato sl\u016fvka najdeme naps\u00e1na mal\u00fdm p\u00edsmem, jak se kr\u010d\u00ed co mo\u017en\u00e1 nejv\u00edce nen\u00e1padn\u011b v koutku.A nen\u00ed divu. Koneckonc\u016f t\u00edm hlavn\u00edm c\u00edlem tohoto typu reklamy je to, aby si \u010dten\u00e1\u0159 nev\u0161iml, \u017ee se jedn\u00e1 o reklamu. V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b by m\u011bl m\u00edt za to, \u017ee se jedn\u00e1 o b\u011b\u017en\u00fd \u010dl\u00e1nek, kter\u00fd bu\u010f recenzuje n\u011bjak\u00fd v\u00fdrobek, nebo se zab\u00fdv\u00e1 n\u011bjak\u00fdm t\u00e9matem a z\u00e1rove\u0148 nab\u00edz\u00ed n\u011bjak\u00e9 \u0159e\u0161en\u00ed.Typick\u00fdm p\u0159\u00edkladem m\u016f\u017ee b\u00fdt artikl v \u010dasopise s ekologick\u00fdm \u010di p\u0159\u00edrodov\u011bdeck\u00fdm zam\u011b\u0159en\u00edm, kter\u00fd se zab\u00fdv\u00e1 t\u00edm, jak je vzduch zne\u010di\u0161t\u011bn\u00fd a jak n\u00e1m to \u0161kod\u00ed. V\u00fdjimkou nejsou ani p\u0159ipojen\u00e9 \u00fadajn\u00e9 fotografie plic \u010dlov\u011bka, \u017eij\u00edc\u00edho ve m\u011bst\u011b a na venkov\u011b.A samoz\u0159ejm\u011b tu m\u00e1me hned radu, jak vzduch u n\u00e1s doma \u0161kodlivin zbavit. Poslou\u017e\u00ed n\u00e1m k tomu \u010disti\u010dka vzduchu, a to konkr\u00e9tn\u011b jeden specifick\u00fd typ od jedn\u00e9 dan\u00e9 zna\u010dky. Ten n\u00e1s zaru\u010den\u011b zbav\u00ed v\u0161eho, co by n\u00e1m ve vzduchu cht\u011blo \u0161kodit.Jist\u011b, nen\u00ed to zrovna \u010destn\u00fd zp\u016fsob propagace, nebo\u0165 se jedn\u00e1 v z\u00e1sad\u011b o klam\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Av\u0161ak pokud jsou takov\u00e9to \u010dl\u00e1nky \u0159\u00e1dn\u011b ozna\u010deny, pak nen\u00ed, alespo\u0148 pokud jde o z\u00e1kon, nic v nepo\u0159\u00e1dku. To, \u017ee si toho zvl\u00e1\u0161t\u011b sta\u0159\u00ed lid\u00e9 nev\u0161imnou, nen\u00ed chyba inzerenta.A jak se proti takov\u00e9muto jedn\u00e1n\u00ed br\u00e1nit? Po\u0159\u00e1dn\u011b se u ka\u017ed\u00e9ho podobn\u00e9ho \u010dl\u00e1nku pod\u00edvat, zda tam nen\u00ed ozna\u010den\u00ed, \u017ee se jedn\u00e1 o placenou propagaci. Jin\u00e1 cesta v sou\u010dasn\u00e9 dob\u011b bohu\u017eel nen\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak\u00e9 zvl\u00e1\u0161tnosti m\u00e1 PR \u010dl\u00e1nek","item":"https:\/\/www.skinbook.cz\/jake-zvlastnosti-ma-pr-clanek\/#breadcrumbitem"}]}]